Give the Gift of Community

For Opportunities Inc. Spring Giving Campaign, I developed and executed the complete creative direction from concept to final deliverables. Centered around the theme “Give the Gift of Community”, I designed a cohesive visual and messaging system that tied every touchpoint together.

The campaign included:

• A unifying theme and design system

• Web header and landing page for donations

• Social media graphics and content

• Email design and copy

• Printed materials including envelopes, donation letters, and giving cards

By ensuring consistency across digital and print, the campaign created a strong, recognizable identity that inspired donors and reinforced the organization’s mission.