Opportunities, Inc.

tagline creation and branding update

Maelyn created a tagline refresh and brand update for Opportunities, Inc., a nonprofit dedicated to empowering people with disabilities. Deeply rooted in Maryland, both the organization and its staff share a strong connection to the state—something Maelyn thoughtfully incorporated into the updated brand. From color palettes inspired by local landscapes to subtle references to Maryland’s identity, she created a message-driven and regionally grounded visual system that reflects both the nonprofit’s inclusive mission and its community pride.

By developing a resonant tagline and refining brand elements, Maelyn helped align Opportunities, Inc.’s communications with its evolving goals. This project showcases her ability to craft cohesive, impactful brand experiences that celebrate place, purpose, and people.