WAMU 88.5 at the Circus
For this project, Maelyn began by creating two clean, neutral concepts that aligned with the station’s established branding and past designs. They checked all the boxes—on brand, recognizable, consistent.
But during the review, the feedback pushed Maelyn in a new direction.
This time, she brought in the energy of the circus itself while still staying true to the station’s identity.
Every station member in attendance wore it proudly to the circus that evening, making the design not just apparel, but part of the shared experience.
